I am a media and marketing specialist with more than 30 years of experience working across creative industries in both Argentina and the UK. My career began in TV and radio, where I wrote advertisements and developed a strong foundation in storytelling, audience engagement and persuasive communication. After moving to the UK, I founded and ran a Latin American cultural magazine that celebrated community, identity and the arts, establishing my reputation as a thoughtful and culturally attuned editor.

Over the years, I’ve collaborated with a wide range of companies, practitioners and small businesses to help them build a strong and authentic online presence. I create websites that reflect each organisation’s ethos, values and voice, and I support teams in shaping marketing strategies that feel both grounded and distinctive. My work combines creativity with a clear understanding of how people connect with brands and ideas.

I hold a master’s degree in media marketing and have spent the past two decades helping businesses compete in an increasingly digital landscape. My projects include developing a directory for therapists, supporting the growth of wellbeing organisations and, most recently, creating In the Room, a magazine that brings together practitioners’ insights on mental health, creativity and human experience.

Across every project, I bring curiosity, cultural sensitivity and a commitment to meaningful communication. My work is guided by a simple belief: when stories are told with clarity and care, they have the power to connect people and strengthen communities.