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Hello, I’m Gisela

I’m the founder of Clustersmedia, a creative space built around a simple belief: every idea has its place, its people, its own cluster. Sometimes, it just needs the right connection to find them.

But perhaps I should start at the beginning.

My professional story began in Argentina, where I worked in television, radio and magazine publishing. Words, stories and communication were my world. I loved the possibility of turning an idea into something that could reach people, move them, make them think or simply make them feel connected.

Then came London. A different language. A different culture. A different way of understanding the world.

And, once again, I had to start over.

Reinvention has been a recurring theme in my life. So I returned to university, studied multimedia and went on to complete a Master’s in Digital Marketing. Somewhere along the way, something interesting happened.

My language changed.

Words became images. Stories became visual experiences. Communication became something beyond language.

But one thing remained constant: my fascination with people and the invisible threads that connect us.

I discovered that I had a particular passion for helping small businesses find their voice, take their first steps and become visible. I loved working with people who had an idea, a dream, something meaningful to offer the world, but didn’t quite know how to bring it to life.

And then, one day, one of those connections changed everything.

A client working in mental health asked me to help her open a clinic in Harley Street.

Open.

What began as a creative and marketing project became something much bigger.

I found myself drawn into the world of psychotherapy, mental health and human relationships. A world where words carry extraordinary weight, where listening matters as much as speaking, and where connection can genuinely transform lives.

Clustersmedia became the foundation, the creative bones, of an extraordinary new journey: Harvest Therapy, Harley Street Practitioners Directory and In The Room (the magazine)

And yet, looking back, I realise that nothing was ever separate.

The television studios in Argentina. The magazines. The move to London. The unfamiliar language. The university classrooms. The small businesses finding their feet. The doors opening in Harley Street.

They were all connected.

Different stories. Different people. Different clusters.

And perhaps that is what Clustersmedia has always been about.

Finding the connections that turn ideas into possibilities.

Because creativity is not simply about making something beautiful.

It is about making something meaningful.

And sometimes, one connection can change everything.